Technological innovation, if not shared, is wasted

Our society is undergoing an epochal revolution: artificial intelligence has been described as the electricity of our time, destined to fundamentally change how market players operate. The actors driving this transformation must face it in a sustainable and cross-functional way.

Generative AI offers significant growth opportunities, creating efficiency across all operational models, raising the level of competitiveness, and paving the way for new development challenges.

In this emerging context, the sharing of technological innovation is not just a possibility but an imperative necessity. A striking example of how such sharing can be implemented in the financial world is Open Finance. This model is based on the principle that secure and controlled sharing of financial data between institutions can expand access to financial services, improve competitiveness, and offer a high-quality, personalized customer experience.

The Importance of Sharing Innovation

If innovation remains confined within the walls of a company or a laboratory, it risks losing its transformative potential. An innovation that is not shared is, to some extent, wasted.

Open Finance, by enabling access to financial data through user authorization, amplifies its impact—transforming not only the companies that adopt it, but also the markets and societies in which they operate.

AI can also help reduce disparities between the various generations that coexist in our societies, offering personalized tools that adapt to different levels of openness to innovation.

In particular, in the banking and insurance sectors, the adoption of intelligent technologies can immediately bridge informational and relational gaps, improving access to financial services and enhancing the quality of the customer experience.

Managing Technological Adoption with Strategic Vision

However, the adoption of technology requires awareness and a strategic vision. It is not simply about acquiring the latest tech tools, but about understanding how to integrate them harmoniously within the organization, keeping humans at the center of the process.

It is essential to govern the technological revolution with clear objectives, diversifying the use and implementation methods across different sectors. Current and future regulations play a crucial role in enabling this flexibility, while also ensuring that technological innovation remains accessible and usable by all actors in the economic and social system.

In this way, innovation can become a driver of social transformation, as well as economic progress.

Harmonized Innovation as a Lever for Competitiveness

Let us consider the modern banking context. The harmonization and sharing of technological innovation across:

• education and information

• organization and operations

• business and market

are fundamental to increasing competitiveness.

Education and information form the foundation for building a deep understanding of new technologies, which is essential for effective innovation. Organization and operations, in turn, must integrate these innovations to optimize internal processes, enhance efficiency, and reduce costs—thus transforming day-to-day activities.

The business and market benefit directly from these synergies, as the consistent adoption of advanced technologies allows institutions to respond more quickly to market needs and anticipate trends, positioning the bank as a leader in innovation.

The Role of the Enterprise in the Innovation Ecosystem

In this scenario, generative artificial intelligence plays a crucial role, acting as a bridge between the different levels of the banking universe. It not only fills existing innovation gaps, but also facilitates both horizontal and vertical integration of technologies, enabling seamless and immediate information sharing.

This not only harmonizes the various areas of the bank but also creates an environment where innovation is continuous and systematically encouraged, securing a strong competitive position in the financial market.

The modern enterprise must act as a catalyst in this process, drawing inspiration from institutions, research, and market experience to create and disseminate innovation.

This is an opportunity to strengthen internal competencies and explore new development paths, but also a responsibility toward the relevant industry and society as a whole.